Iles Formula

The ILES FORMULA was born out of the need for a high performance professional product that would work fast on any hair texture and deliver perfect results every time. Wendy Iles has become internationally acclaimed for mastering the art and science of hair and beauty.

The ILES FORMULA is a three step system and has been the force of Wendy’s professional hairdressing kit for the past four years.

It was through the insistence and persuasion of her clientele – who have experienced all products first hand – that she brings the ILES FORMULA to everyone.

There are 16 key ingredients to the Iles Formula shampoo and 24 to the Iles Formula conditioner and finishing serum. Each ingredient in the formula’s are of the highest quality available, creating a new paradigm for high performance hair care in shampoo, conditioner and serum for all hair types.

Shampoo
The Iles Formula signature shampoo is made up of antioxidant-­rich ingredients. Free from harsh detergents, silicon and sulfate, this delicate formula cleanses without stripping color or over­-drying. Hand­picked ingredients including active Vegetal Root Juices from the Amazon forest in Brazil and Vitamin B5/ Pantothenic Acid restores the hair shaft and helps to repair split ends, dullness and rough texture. Added Silk Proteins from Japan enhances luxurious volume and body. You will immediately feel the power of Iles Formula by the bounce and luster of your hair after just one shampoo.

Conditioner
The jewel of the Iles Formula hair care line is the conditioner. It is the raison d’être for the entire collection. This paraben free formula instantly transforms damaged, straw ­like hair into sumptuous spun ­silk perfection. Put to the test on today’s biggest celebrities and on the sets of prestigious directors and photographers- ILES formula repairs and revitalizes even the most damaged hair since the first treatment.

Silk Proteins from Japan create an immediate voluptuous effect on the hair while knots and tangles smooth away instantly. Tucuma Palm and Pracaxi Oil extracted from the seeds of the Macrobola Tree are sourced from the Amazon rainforest in Brazil, as well as 16 other proprietary ingredients including Vitamin E and B5 for total hair rejuvenation.

Finishing Serum
The Iles Formula finishing serum amplifies the smoothing quotient of hair and delivers a non-­greasy silky finish. This paraben free lightweight formula can be applied to wet or dry hair to protect against humidity, chemical and environmental damages. Hand­picked ingredients from Australia, Brazil, Morocco and Japan make up custom ­blended formulas which include Tucuma Seed Butter, Keratin Amino Acids, nut oils of Macadamia, Argan, Hydrolyzed Silk, and Panthenol to nourish the hair without ever weighing it down. Ceramic-­like molecules reinforce hair fibers strengthening hair and repairing split ends. Additional support from Vitamin B5 and UVB filters protect hair (even colored hair) from damaging UV rays. The serum is the finishing tool in Wendy’s hair care + repair arsenal.

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