Bio Ionic® was founded in 2000 by world renowned hair stylist and industry icon, Fernando Romero. Fernando first discovered the science and power of harnessing natural negative ions while traveling in Japan. While in Japan he became aware of a revolutionary treatment that hair stylists were using to re-texturize and condition coarse, wiry hair. This discovery and exploration led him to develop and perfect Bio Ionic’s NanoIonic Technology.
Step 1: Natural negative ions break down water clusters into tiny water molecules.
Step 2: Micronized water molecules penetrate hair deeper and faster for extreme hydration. far infrared energy smoothes hair from the inside out.
Step 3: Hair is left hydrated, smooth, and shiny.
What is a Negative Ion?
Ions are atoms that have gained or lost an electron and bear a charge of energy. Positive ions have lost an electron and are considered unhealthy.
Negative ions have gained an electron and greatly assist in a body’s mood, energy level and overall health.
How does Bio Ionic® use Negative Ions?
Bio Ionic uses advanced natural ionic technology that breaks down water molecules to deliver speed and healthy, hydrated hair.
Natural Volcanic Rock Minerals: infused into the Bio Ionic Luxe Pro Styling Collection are uniquely refined to emit negative ions that drive tiny water molecules deep into the hair. Hair becomes hydrated and conditioned on the inside, while the outer cuticle layer lies flat and smooth, trapping moisture, giving it a vibrant shine.
NanoIonic™ Minerals: infused into the Elite Pro Styling Collection emit negative ions that break down water clusters deep into the hair. These micronized water molecules penetrate hair for extreme hydration giving it a silky, smooth feel.
24K Gold Ceramic Mineral Complex: is infused into the Bio Ionic GoldPro Styling Collection. The 24K Gold insures constant, even heat distribution throughout each tool, while the Ceramic Mineral Complex infuses moisture and shine.