In November, the other stylists and myself attended a hair show in Lake Geneva. We learned so many new things, but never expected to be so impressed with “hot tools”! We must have spent at least an hour, if not more, of our time in the Bio:ionics Booth. We learned how there are 35 volcanic minerals built into every tool including blow dryers, curling irons, flat irons, even brushes and diffusers!! Every time one uses these tools, the minerals are infused into the hair with negatively charged ions to create shine, resist static and reduce frizz! The benefits are incredible! We purchased quite a bit to sell at the salon, and they have been flying off the shelves!